Friday, September 5, 2008

Starbucks Coffee Company

summary

In 1970,The first Starbucks opens.The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.
Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle.Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.NOw the Starbucks phenomenon continues. Starbucks has more than 6,000 locations in over 30 countries.

Personal Response


After I finished reading I knowed about history of Starbucks such as the name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry and starbucks has more than 6,000 locations in over 30 countries now.



Sirinapa Temsirinan

section 6131 no 19

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