Seven-Eleven

Summary

Seven-Eleven had realized unique growth in the business sector as there was utilization of supply chain strategy of Seven-Eleven and certain performance drivers upon the balance nature business responsiveness and the awareness of certain risks involved. For Seven-Eleven to be successful, ECR approach will be realized that are effective for store assortments; chain replenishments and efficient promotion as well as product introduction. Seven-Eleven have found better ways of developing their CDC as well as DSD that is through information knowledge expertise and the augmentation of their business functions to deliver frequent product services of varied items and the engagement assurance given to the customers. The advantage of successful chain is within the improved economies of scale as Seven-Eleven effectively tripling buying power and gaining access to new products as the US and Japanese stores teamed to lower costs on certain premium wines for instance. Today, 7-Eleven is the undisputed leader in convenience retailing with more than 34,200 stores in 14 countries with total worldwide sales of 46.6 billion in 2007.



Personal Response

I think, Seven-eleven have a good franchising. And I think, Seven-eleven to be successful because seven-eleven have high-quality products and services at everyday fair prices, along with speedy transactions and a clean, safe, friendly shopping environment.



Source: http://www.7-eleven.com


Mr. Tanakit Kuikatok
Section.6131 No.35
ID.1490212220