Koko Fitness, Inc. launches Koko FitClub Franchise

Norwell, Mass. - August 5, 2008 - Koko Fitness, Inc., the specialized fitness technology and equipment company that developed the Koko Smartrainer® computerized commercial multi-gym, has announced their entry into the health club franchise business this month with the launch of Koko FitClub, LLC. The new company will be the exclusive franchisor of The Koko Smartraining System.
Koko FitClub is a specialty gym revolving around Koko's proprietary 30-minute Smartraining TM cardio and strength training workout system. Koko Fitness, Inc. originally opened a club in September 2007 as their working laboratory and, with a rapid growth in membership, quickly discovered an enormous opportunity. Just months after the club's opening, it was voted one of the area's favorite health clubs. Further, the club has received a steady stream of unsolicited inquiries about franchising opportunities nationwide, according to Koko FitClub's president and co-founder, Mary Obana.
"Because there was so much interest in the Koko FitClub concept, the decision to offer franchises was an easy and logical one," said Obana. "Koko FitClub uniquely serves the vast majority of people who belonged to gyms in the past, but whose needs are no longer met by traditional clubs. There are over 250 million Americans who do not currently belong to health clubs. We believe there is a sizable market for this opportunity."
Along with her husband and business partner, Mike Lannon, Obana set out to create "a new type of gym and a whole new way to workout" that suited the couple's own busy lifestyle. Koko is for busy men and women who want and need to exercise, but can't afford to waste the time or mental energy thinking about how to get the best results. Koko FitClub's exclusive Smartraining System does it all for them in a clean, civilized, hassle-free environment where members are able to focus on themselves for 30 uninterrupted minutes. "It's a true fitness oasis," said Obana.
stars such as Jennifer Aniston, Bruce Willis and Naomi Watts, and elite private trainers such as Certified Sports Conditioning Specialist, Michael Wood, who is also Koko's Chief Fitness Officer.
About Koko FitClub, LLC
Koko FitClub, LLC, a subsidiary of Koko Fitness, Inc., is the exclusive franchisor of the Koko Smartraining System TM , the industry's most advanced strength and cardio exercise system, and creator of the SmartClub System TM , a fully integrated club management system designed exclusively for the Koko FitClub franchise system. Koko FitClub leverages technology to deliver a clear and protected point of market differentiation, enabling franchisees to affordably acquire, serve and retain members of the over 140 million "ex-exerciser" market who seek a new way - and a new place - to exercise that fits easily into their busy lifestyle.
The company's mission is to make exercise -- and club operations -- easier and affordable by creating highly interactive, personalized exercise experiences for men and women. The company's name "Koko," is derived from the Japanese word meaning "one-to-one."
respons
I agree Koko Fitness becaues I interest Koko Fitness . It had important healthy.I think people linke exercise.It have FitClub and Smartraining System.I think a capical to Fitness .
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