Haagen-Dazs

Summary

Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream in the bustling streets of the Bronx, New York. Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated.



Personal Response

In my opinion, Since the beginning, Häagen-Dazs has sought to innovate and bring new frozen dessert experiences to its customers. To this day, Häagen-Dazs remains committed to developing exceptional new super premium frozen dessert experiences, releasing new flavors every year. I think it's great



By : Mr. Puttipong Mongkolborisut No 37 Sec 6131

Source : http://www.haagendazs.com/company/history.aspx