Chester's Grill

Summary

The first store was opened in 1988 when Charoen Pokphand Foods PLC, the pioneer in fully integrated agricultural businesses and the expert in world-class food manufacturing, astablished Chester's Food Co., Ltd. with a determination to create quality food for all. As a result, Chester's Grill was born as the first Thai fast food chain with the quality and standard to match, or even surpass, international fast food chains. The first Chester's Grill's store was opened at Maboonkrong (MBK) mall. Ever since, Chester's Grill's has been growing continuosly. Chester's Grill has been recognized and admired for its uniquely delightful grilled chicken menus and other menu varieties, concocted and refined with great attention, not to mention the delicious taste and the complete nutritional values. Chester's Grill established, has grown steadily. Chester's Grill's was able to expand its stores continuosly. Part of the success came from the support of Charoen Pokphand Foods Group, and from the marketing strategy. Chester's Grill's takes pride in being the Thai franchise business with over 140 branches in Bangkok and in other big cities nationwide including over 80 franchise stores. This is an ultimate testament to the confidence resided in Chester's Grill's franchising system.

Personal Response

I agree with this passage because I think Chester's Grill is well-known and reputation in franchising about Thai fast food. Chester's Grill is good planning to expand further. Chester's Grill have good quality and standard to match .The taste is delicious and nutritional values.


Source: http://www.chestersgrill.co.th/
Thitinard Kaweewattanakhun
Section.6131 No.33
ID.1490211271