Mister donut

Summary
Mister donut was established by mr. Winouker. He began his business by selling doughnuts on the streets in Boston's downtown. Once, a lot of office workers loved his doughnuts, he started to delivery to them. When he knew that there were a large number of people who were interested in his business, he went into franchising.
Mister donut was taken over by Minneapolis-based International Multifoods in 1970. In 1983, it sold trademark rights for Asia to Duskin Co. Ltd. of Japan. The company expanded Mister donut to be the market leader in doughnut industry in Japan. In 1995, the Ramcar Group of Companies bought master franchise for Philippines from Mister donut. It made Mister donut chains in Philippines to be one of the fastest growing fast food chains. It also invented innovative strategy that tie-ups Mister Donut with 7-Eleven, Shell Select, Petron and other convenience stores. Currently, Mister Donut is one of the biggest doughnut chains in the world with over 10,000 shops.

Personal Response
There are three interesting points from this article. The first is mr. Winouker's ability to see opportunities and change them to successful business. For example, he started his business by focusing on the right segment which was office workers in downtown who were busy, so they needed only quick and light meal in the morning, normally coffee and a product from bakery. Moreover, he did not only wait for customers to walk pass by his shop, but also did delivery which matched with target customers’ lifestyle. Furthermore, when he knew that a lot of people interested in his business, he decided to franchise.
Second point is the companies that have seen opportunities of Mister Donut in their regions and brought trademark rights or master franchise. The last point is the innovative strategy that tie-ups Mister Donut with 7-Eleven, Shell Select, Petron and other convenience stores.

Source
http://www.mister-donut.com/welcome.htm

Mr.Bhakarat Tepwitakkit No.40 ID:1490601596 Sec:6141