Summary :
The method prepare for franchise 7-11.
The Qualification of competitor
1. A juristic person who register in Thailand , asset register 1 million baht up.
2. Have a free time to administration with high Quality’s employees.
3. Can follow the rule and standard of company fluently.
4. Ready to investment.
5. To be able of training job.
A document for register of franchisee
1. A license.
2. Picture.
3. Duplicate of I.D. card.
4. Duplicate proprietary right of place.
5. Duplicate status of money statement.
6. Testimonial of doctor .
The step to be the owner of franchise
1. Join the investment committee.
2. Process to choose by professional.
3. Training job.
4. Begin to administration franchise.
Return of processor
Sales - Cost of Sales + revenue = Gross Profit
46% of Gross Profit are return of franchisor
54% of gross Profit are return of franchisee
The support from the company
1. Investment for equipment .
2. The decoration and improve the shop.
3. Investment for product.
4. Give knowledge , technique , service in the shop.
5. Many kind of services such as :
- Send master franchisee for support and give suggestion
- Process of deliver and check the product.
- The advertisement in many ways for support the marketing.
Risk & Benefit
The risk of Seven-Eleven are status economy of Thailand. It’s effect to the payment of people. However it’s no effect so much because business of Seven-Eleven is retailer and competitor also increase as well the Benefit of the business open daily 24 hours. Seven-Eleven
have many kind of product for support the customer. Seven-Eleven also have the branches all Thailand.
Personal Response :
7-11 are business ought to invest because almost none have a risk. In addition, it is consumer business, consumer product. It make a profit continued and none to lose money but, the first time may be invest too much. Finally, it has a profit over expectation in the future.
Reference: www.7eleven.co.th/
MR.Cheewaphat Chuchian
NO. 40 Sec.6214
ID : 149060109
Thursday, September 18, 2008
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